Google My Business Step-by-Step Instructions: Excellent For Local SEO

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Before we jump into our Step-by-Step Instructions for Using Google My Business: Useful For Local SEO. We will bring your attention to the following announcement from Google about changes to Google My Business:

To keep things simple, “Google My Business” is being renamed “Google Business Profile.”

And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps. The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations and will be renamed “Business Profile Manager.” We’ll share more details on these changes in the months ahead.

You can learn more about it by clicking here.

Because this announcement was made a couple of days ago, I will still refer to it as the Google My Business profile.

Ok lets dive in, do you have a Google My Business (GMB) profile that you optimise regularly?

No, then I imagine you’re throwing away sales opportunities from free organic traffic. In this post, I’ll walk you through the steps of creating a proper Google My Business listing.

Before I do this, I would like to briefly mention my collaboration with the team at Stats Lab Media. You can learn about it here. I have created a detailed Step by Step guide on how to get started with your Google My Business listing. The team at Stats Lab Media are doing some great things and bring with them a tonne of experience. Stats Lab Media specialises in helping businesses understand their sales, expenses, lead generation, CRM, and more. Do yourself a favour and visit Stats Lab Media. Reach out to Drew, Sean or Gordon to learn how you can take your business to the next level.

Use Google My Business Profile for Organic Local SEO Traffic.

You might ask, what are the benefits of setting up a GMB listing? If you want to rank and display in Google’s 3-pack and map areas, then you’ll need to verify your business. The benefits can be very powerful for your business to rank higher related to a user’s certain search query. Honestly, what business wouldn’t want to display organically, I know I would.

An example image of Google’s Local 3-Packs:

Google has an internal ranking system for how their algorithms may display a business related to a certain search query. Read more about Google’s internal ranking system here:

“Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.”

If you would like to read more, I strongly suggest you do so here.

Prior to 2014, Google displayed 7 businesses, which was referred to as the “7-Pack”, which was replaced by the “Local 3-Pack”. They also introduced the maps feature when the 7-pack was replaced with the Local 3-pack.

Take these steps to setup your Google my Business listing.

1. Visit Google’s registration page at https://www.google.com.au/business/sign-up/index.html and register or verify your existing business.

An image of the GMB registration page:

If you already have a business verified login here, see the image below:

2. Click the continue button to navigate to the summary page for setting up a free business on Google My Business.

An image of the GMB registration summary page:

3. Once you’ve clicked “Get started”, you will be redirected to creating a business name and business category.

See the GMB building profile image here:

When you start typing your business name, similar business names or your exact business name may appear. If nothing appears, select “Create a business with this name”.

4. The next few steps will ask you a few simple questions about your business, and in some cases, you can select “skip” and come back to this once your listing has been created.

GMB image asking question whether you want to add a location customers can visit, like a shop or office:

5. By this point, you should have answered all of the questions and been asked to provide a residential or business address so that Google could mail you a physical postcard containing a secret code.

Once you receive the postcard with the code, you enter the code into your profile. When this is completed, your profile should be verified. Now you’re all set to start optimising your business content.

6. This is where you start to optimise your business’s profile content.

In the below image of your business profile dashboard page, you’ll want to first read the summary page:

7. The next step is to select the ‘info’ tab and carefully add the correct information for your business. You want to optimise this page so that Google can understand when to match your business with the related search queries.

An image of Google My Business’s info page:

8. The next steps are to add any products and services to your listing. You want to take the time to add your entire range of products and services, its very important for letting Google understand the services and products you provide.

The following is an image from the GMB product page:

An image of the services page:

9. Navigate to the photos tab and update your logo, cover images, and add professional photos that will reflect what you do in your business. Like outside photos of your building, or if you are a restaurant, photos of your food and beverage services.

The following is an image of the photos tab:

10. The next step is to activate your messaging service on the ‘Messages’ tab by selecting the message settings in the middle of the page. You can edit your welcome reply, but to my knowledge, you can only do this when you download the GMB App for Android or IOS. If you are intending on using the message app, make sure you reply within 24 hours, otherwise Google may turn messaging off for your business.

An image of the messages tab:

Here is an image of the mobile app where you can edit your message with 120 characters or less:

11. Now navigate to the post tab and regularly post new updates on your business, offers, what’s new, events and information about your business that will help your customers understand why you exist. Google will also hopefully display this content when users searches queries are related to your business.

An image of the post page:

12. The Reviews tab is a super important feature of Google. If you don’t have a strategy for receiving reviews, then you need to create one. If you would like some tips, please contact the Raw team and we will be happy to oblige. You should reply to all of your reviews and aim to do so within 24 hours. Write genuine responses and connect with your reviewer by thanking them for their reply.

An image of the reviews tab:

13. The Users tab is a handy feature. You can add other people from your business or service agencies that might need access to your GMB profile.

14. Finally, the Insights tab gives you an idea of how people are searching for your profile. You can drill down to understand how much traffic is direct or through discovery for people who search for a product or service related to your business.

GMB image of insights page:

As they say just do it, start creating something with your Google My Business Profile, don’t worry if you fall behind you can catch up another time. Just remember the more you regularly optimise your profile the better chance google will rank your contents keywords.

Raw are here to help, reach out with any questions, contact us here.

I’m excited to take your business to the next level with SEO, thanks for making the right choice to follow Raw.

Until next time bye for now.

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About the author 

Mat Walker

SEO is hard to do right. It takes a great deal of time and effort, only to see minimal results. If you're not seeing the success you’re looking for with your Google rankings, it's most likely because your website isn't optimised for search engines. I can help by providing proven strategies that will improve your site’s performance in organic search results. Raw is all about giving you the tools to rank higher with seo. PM if there is a topic you would like us to cover.

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